I have XM installed on my new Chevrolet. They gave me XM all access so I can listen to O&J and Stern for three months. Thereafter, it is $15/month to hear O&J or $20/month to hear Stern. (TA, I know no one pays full price).

But ... what if management just says "fuck it" over O&J to drive XM users over to the higher cost, all access package to hear Stern?

This might work if listeners just want to listen to funny, interesting shit for their 30 minute commutes everyday. Fuck, I've bounced between O&A, Stern, and O&J enough that I think they are interchangeable for commuter radio.