First let me start off by saying the Opie Radio isn't a person or a show it's a BRAND. And a very valuable brand at that. Besides Opie the brand has a very strong asset right now. That asset is Sherrod Small. He is quick witted and brilliant and brings in a young and hip demographic. Sherrod should officially be made the third microphone soon. When Jim Norton's contract expires they should restructure it so Jim will only make occasional appearances. This saves the brand money and allows them to invest in more content on the network. They can change the show to Opie with Sherrod Small.

Also they should make the network a 24/7 live broadcast.

Possible new shows would be:

Sherrod Small Show- 3 hour show in afternoons separate from Opie with Sharrod Small

Stangle Brothers' Guy Talk- A show about the two funny brothers drinking beers talking about stuff guys talk about. It could air head to head against TACS

Opie Talkin Tunes- This catchy named show would be Opie talking about music with music guests. It's a topic he knows a lot about and I always enjoy his music discussions. This would add a lot to the brand.

Hanging with the Philly Crew- This could be a once a month show. It would feature Opie and the Philly Crew broadcasting from a bar in Philly. They could tell stories about wild adventures they have had in the past. I think this would be radio gold.

I think these additions would really pump some life into an already red-hot brand. Opie Radio has the potential to be a household name. I'm really excited about the potential future of the brand.