Opie on Tuesday's show: "We have our largest audience ever right now." (Paraphrase). Any idea what the true size of the audience is right now and how they're able to tell it's growing?
They have more listeners than I think any of us or even the guys themselves know. How many people listen online via YouTube or the various other options that exist? A lot. The show doesn't really have a casual audience either, it seems either you're "all in" or not a fan.
I wonder the true number of paying vs non paying fans. Hell, the only people I know who pay to listen are truckers. Why else would you have satellite radio?
eh, it's only 20 bucks a month and good for those of us who have 30+ minute work commutes. i'm sure you were only asking this rhetorically, however, so i am an ass.
I was honestly curious. I also drive a lot but I download podcasts/o and a and have my own music. And when you need internet coverage for the app I don't see the benefit
Between Opie's annoying reading, food segments, bitching about food segments, and out-of-touch Jimmy thinking people care about naked women on the radio, I'd be surprised if more than 5,000 people listen live on a daily basis
You estimate numbers like Bobo. The fact that anyone can drop a Chip reference into regular default subs and a lot of people will instantly pick up on it should tell you something.
Putting way too much stock into reddit, plus I said "listen live on a daily basis", which doesn't mean the same as "gets the jokes when people reference them". Your reading comprehension is on par with Bobo.
The ability certainly exists, although if their satellite tech department is as incompetent as their sales department, I doubt they do it.
Terrestrial radio tracks their listener numbers by statistic sampling. But satellite receivers have to ping the satellite to establish the download handshake. Those pings can be tracked by the satellite controller. Additionally the signal bandwidth can be analyzed to determine which stations are being actively listened too.
I don't think individual units are sending any signals up.
"Ground stations transmit signals to the satellites, which are orbiting over 22,000 miles above the earth. The satellites send the signals back down to radio receivers in cars and homes. This signal contains scrambled broadcasts, along with meta data about each specific broadcast. The signals are unscrambled by the radio receiver modules, which display the broadcast information. In urban areas, ground repeaters enable signals to be available even if the satellite signal is blocked."
The ability exists to return information back to the transmitter, it's a relatively easy thing to set up. The RT can be configured to report back specific data and those bursts can be wrapped up in the normal 'chat' between the RT and satellite. But because it would be an easy and common sense thing, it probably means they are definitely not doing it.
Mel Karmazin stated at a media event several years ago after the merger that not only do they have the technical capabilities in place to see how many people are listening to a given station and when, but they can actually track individual listening habits to specific radios, and he said they would be in their legal right to do all of this if they wanted.
BUT, they choose not to do so for privacy reasons and because they don't have a big interest in that info anyway.
You would think the sales team would know so they can tell a potential advertiser "your ad will be heard by X amount of people and that's why you pay such and such rate." If they do indeed know, you would think through office gossip the boys would hear the numbers. All just assumptions.
The advertising rate sheet EskimoEscrow posted, showed Stern getting 20x as much as the boys for live reads. That could mean if Stern has 5 million listeners, then O&A have about 250,000.
Wikipedia tells me that Sirius XM has 25,6 million subscribers and 151 full time channels.
Let's say that only half of the subscribers ever use their radio and the rest of them turn it on once a week and go through 3 random channels. That's 256 000 unique listerners per channel per week. I also keep hearing that The Opie & Anthony Channel is one of the most popular channels the platform, and that they are the second most listened show on the app after howie.
200k?
And of course every subsrciber doesn't get every channel, but still, something doesn't add up here.
PS. According to this study from 2010 (when the whole platform only had 18.5 million subscribers) Sirius XM had 32 million weekly listeners.
33 comments
15 4_leaf_tbag 2014-05-10
63 listeners.
10 [deleted] 2014-05-10
P'haps more than that.
9 Spokker 2014-05-10
Just do what Stern does and assume that all 20 million subscribers listen solely to you.
7 [deleted] 2014-05-10
Is he calling us fat?
1 trollbotix 2014-05-10
Maybe he just mixed up the word "audience" with "producer".
4 rocketthemadfrogger 2014-05-10
They have more listeners than I think any of us or even the guys themselves know. How many people listen online via YouTube or the various other options that exist? A lot. The show doesn't really have a casual audience either, it seems either you're "all in" or not a fan.
6 mancubuss 2014-05-10
I wonder the true number of paying vs non paying fans. Hell, the only people I know who pay to listen are truckers. Why else would you have satellite radio?
5 racecartitty 2014-05-10
eh, it's only 20 bucks a month and good for those of us who have 30+ minute work commutes. i'm sure you were only asking this rhetorically, however, so i am an ass.
1 mancubuss 2014-05-10
I was honestly curious. I also drive a lot but I download podcasts/o and a and have my own music. And when you need internet coverage for the app I don't see the benefit
1 carrara9000 2014-05-10
its not just o and a there are hundreds of other channels
1 Sandhippo 2014-05-10
I think listening live adds something to the show. However I tend to just forget i'm listening to a replay or podcast after a while.
1 mancubuss 2014-05-10
I listened live a few times and was shocked at how long and shitty the ads are
1 1mcKid 2014-05-10
I have a 45-60 minute commute so SXM sub is worth it to me
4 [deleted] 2014-05-10
Between Opie's annoying reading, food segments, bitching about food segments, and out-of-touch Jimmy thinking people care about naked women on the radio, I'd be surprised if more than 5,000 people listen live on a daily basis
1 trollbotix 2014-05-10
You estimate numbers like Bobo. The fact that anyone can drop a Chip reference into regular default subs and a lot of people will instantly pick up on it should tell you something.
4 Hahrrgis 2014-05-10
I think chip comments get upvoted because shitty puns get upvoted on default subs.
-1 trollbotix 2014-05-10
People who don't know wouldn't think to say, "Home run, <username>!" everytime.
1 [deleted] 2014-05-10
Putting way too much stock into reddit, plus I said "listen live on a daily basis", which doesn't mean the same as "gets the jokes when people reference them". Your reading comprehension is on par with Bobo.
0 trollbotix 2014-05-10
Hey now, take it easy.
2 heebykikeburger 2014-05-10
He calculated this based on t shirt and signed Instagram photo sales.
1 Kneecaps 2014-05-10
I don't think they are ever given real numbers. They've mentioned that a few times. He's probably just going by what management is saying.
1 Hahrrgis 2014-05-10
No one knows, because I'm pretty sure Sirius can't (or doesn't) track it down to an exact number.
2 justaname84 2014-05-10
The ability certainly exists, although if their satellite tech department is as incompetent as their sales department, I doubt they do it.
Terrestrial radio tracks their listener numbers by statistic sampling. But satellite receivers have to ping the satellite to establish the download handshake. Those pings can be tracked by the satellite controller. Additionally the signal bandwidth can be analyzed to determine which stations are being actively listened too.
But what do I know.
2 Autorotator 2014-05-10
I don't think individual units are sending any signals up.
"Ground stations transmit signals to the satellites, which are orbiting over 22,000 miles above the earth. The satellites send the signals back down to radio receivers in cars and homes. This signal contains scrambled broadcasts, along with meta data about each specific broadcast. The signals are unscrambled by the radio receiver modules, which display the broadcast information. In urban areas, ground repeaters enable signals to be available even if the satellite signal is blocked."
From Wiki, fuck a link fuck that bot.
0 justaname84 2014-05-10
The ability exists to return information back to the transmitter, it's a relatively easy thing to set up. The RT can be configured to report back specific data and those bursts can be wrapped up in the normal 'chat' between the RT and satellite. But because it would be an easy and common sense thing, it probably means they are definitely not doing it.
1 [deleted] 2014-05-10
Mel Karmazin stated at a media event several years ago after the merger that not only do they have the technical capabilities in place to see how many people are listening to a given station and when, but they can actually track individual listening habits to specific radios, and he said they would be in their legal right to do all of this if they wanted.
BUT, they choose not to do so for privacy reasons and because they don't have a big interest in that info anyway.
1 VanDamme79 2014-05-10
You would think the sales team would know so they can tell a potential advertiser "your ad will be heard by X amount of people and that's why you pay such and such rate." If they do indeed know, you would think through office gossip the boys would hear the numbers. All just assumptions.
1 BumbiBestie 2014-05-10
The advertising rate sheet EskimoEscrow posted, showed Stern getting 20x as much as the boys for live reads. That could mean if Stern has 5 million listeners, then O&A have about 250,000.
1 thehighground 2014-05-10
No it means one is more established and like it or not OnA have a stigma attached to them
1 brusox20 2014-05-10
Still less than Scorch though. He's syndicated in London!
-6 [deleted] 2014-05-10
Largest ever on satellite. 200k listeners a week. They had a lot more listeners than that in the summer of 2002
4 mr__hat 2014-05-10
Wikipedia tells me that Sirius XM has 25,6 million subscribers and 151 full time channels.
Let's say that only half of the subscribers ever use their radio and the rest of them turn it on once a week and go through 3 random channels. That's 256 000 unique listerners per channel per week. I also keep hearing that The Opie & Anthony Channel is one of the most popular channels the platform, and that they are the second most listened show on the app after howie.
200k?
And of course every subsrciber doesn't get every channel, but still, something doesn't add up here.
PS. According to this study from 2010 (when the whole platform only had 18.5 million subscribers) Sirius XM had 32 million weekly listeners.
2 ucfgavin 2014-05-10
this bro so mad, lol
1 mancubuss 2014-05-10
I listened live a few times and was shocked at how long and shitty the ads are