Management won't tell them for obvious reasons. They have mentioned either a million listeners a day or a week, but are unclear. The Patrice podcast got nearly 100,000 downloads, which is pretty good.
Those ratings were premerger and subscribership was much lower. That said: Breaking Bad had about 10.3 million viewers for its finale. You can't escape the amount of people that talk about it in real life. I hear people mention it left and right at work. Stern? Haven't heard a single person talk about him.
Agreed, I think the numbers aren't all that because new people aren't adding Howard, but the older listeners are dropping him. Breaking Bad was EVERYWHERE, social media, reddit, blogs, magazine covers, reviews online every week, etc. I can't even think of the last time I saw Howard or O+A anywhere, on anything, in a radio context, much less one that was stoking a fire of 'must watch / listen' type furor over being the one person not participating (like the Walking Dead as well). Howard had that fire way back when, but even Adam Carolla and Kevin Smith don't get that kind of coverage, and they kill in podcast downloads across various shows.
The best marketing they have for their show is bumper stickers for a promotion held over from BOSTON that they don't even do any longer.
You can say what you will about Smith, he's a filmmaker and a TV host now. On, ahem..AMC. Stern is on network primetime TV. Carolla has been bigger than O&A since, oh, forever? How anybody compares guys like that to O&A is beyond me. Delusional.
I just used them because of the podcast talk - those guys promote creatively and in a DIY fashion. Sirius has a whole marketing department and doesn't do any. O+A do very little. Smiths show on AMC is a show based on a podcast that he created. And say what you want about Stern, he's getting multiple paychecks now, from multiple mediums (they even used to show Stern on E back in the day, the whole reason I ever knew who he was initially).
I'd honestly be surprised if O&A tops a 100k audience on a good day. The majority of their audience is NY, Jersey, Boston based, with the rest of us scattered throughout the country. Add to that the fact that listeners have to be XM subscribers, and there is damn near no cross channel advertising for their show and you end up with fairly meager numbers.
I also doubt the guys are getting paid more than a 2 million a year a piece. The audience and exposure just isn't there.
I can point you to his tweet which you didn't even get half right. You say two things here. Both of those things you got wrong. How the fuck you manage that?
18 comments
11 RKO36 2013-12-12
I'd be very surprised if Howard hit 1,000,000 a day. O&A half that. Most people don't even know who they are or have never listened once.
3 c0up0n 2013-12-12
Sirius only has 25.6 million subscribers, he thinks he has more than half of that?
8 Redfel 2013-12-12
Management won't tell them for obvious reasons. They have mentioned either a million listeners a day or a week, but are unclear. The Patrice podcast got nearly 100,000 downloads, which is pretty good.
8 Holzmann 2013-12-12
14 million? Scorch laughs at those numbers. Get on his level, Howard.
3 rjl_ 2013-12-12
3 million homes in New England alone. And London.
6 [deleted] 2013-12-12
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3 RyanKinder 2013-12-12
Those ratings were premerger and subscribership was much lower. That said: Breaking Bad had about 10.3 million viewers for its finale. You can't escape the amount of people that talk about it in real life. I hear people mention it left and right at work. Stern? Haven't heard a single person talk about him.
2 WiretapStudios 2013-12-12
Agreed, I think the numbers aren't all that because new people aren't adding Howard, but the older listeners are dropping him. Breaking Bad was EVERYWHERE, social media, reddit, blogs, magazine covers, reviews online every week, etc. I can't even think of the last time I saw Howard or O+A anywhere, on anything, in a radio context, much less one that was stoking a fire of 'must watch / listen' type furor over being the one person not participating (like the Walking Dead as well). Howard had that fire way back when, but even Adam Carolla and Kevin Smith don't get that kind of coverage, and they kill in podcast downloads across various shows.
3 OpiesTits 2013-12-12
This.
The best marketing they have for their show is bumper stickers for a promotion held over from BOSTON that they don't even do any longer.
You can say what you will about Smith, he's a filmmaker and a TV host now. On, ahem..AMC. Stern is on network primetime TV. Carolla has been bigger than O&A since, oh, forever? How anybody compares guys like that to O&A is beyond me. Delusional.
1 WiretapStudios 2013-12-12
I just used them because of the podcast talk - those guys promote creatively and in a DIY fashion. Sirius has a whole marketing department and doesn't do any. O+A do very little. Smiths show on AMC is a show based on a podcast that he created. And say what you want about Stern, he's getting multiple paychecks now, from multiple mediums (they even used to show Stern on E back in the day, the whole reason I ever knew who he was initially).
1 [deleted] 2013-12-12
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1 [deleted] 2013-12-12
I'd be interested in a lifetime factoring... Im sure both shows have dormant or sporadic fans that check in now and then too.
1 briansvgaudio 2013-12-12
I'd honestly be surprised if O&A tops a 100k audience on a good day. The majority of their audience is NY, Jersey, Boston based, with the rest of us scattered throughout the country. Add to that the fact that listeners have to be XM subscribers, and there is damn near no cross channel advertising for their show and you end up with fairly meager numbers.
I also doubt the guys are getting paid more than a 2 million a year a piece. The audience and exposure just isn't there.
0 DonBaken 2013-12-12
according to danny from 10000 to 100000 for ona and stern above 1 million
1 OpiesTits 2013-12-12
I can point you to his tweet which you didn't even get half right. You say two things here. Both of those things you got wrong. How the fuck you manage that?
1 [deleted] 2013-12-12
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1 DonBaken 2013-12-12
did i? oh well i guess i dont recall things too well. ... now what?
-2 enter24 2013-12-12
I don't know about listeners, but O&A and Stern subreddits have very similar numbers.
1 [deleted] 2013-12-12
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1 Chip--Chipperson 2013-12-12
Thanks to Opies mistreatment to the homeless. This place was pretty dry.
1 SpaceEdge 2013-12-12
We grew a lot this past year. Not to long ago this subreddit maybe had 200 subs with 2 or 3 new posts every week.
2 [deleted] 2013-12-12
Good ol' days.